Task: Develop a social media strategy for screen & print to raise awareness of the 310K charity event.
As the one of the event sponsors for the 310K, Northmex was tasked with creating a social hub for event participants to receive the latest information on the 30 Day event while also providing a medium for participants to communicate through.
This was achieved by developing a blog site that was dynamically connected with Flickr, Twitter and Facebook. This in turn allowed participants to read, post and interact with the Event organizers in real time.
This task also involved developing a fresh look for print which would easily translate on the screen. (Please see the samples above)
http://www.northmex.com/310k
http://twitter.com/#!/310K_Event/
If you would like a little more info please click Request Information.